Kieren Jones Stories, Projects & Creative Work

Kieren Jones

Stories, Projects & Creative Work

Latest Articles

Bridge Projects: How to Switch Creative Lanes Without Torching Everything You Built
Creative Career

Bridge Projects: How to Switch Creative Lanes Without Torching Everything You Built

Pivoting from one creative discipline to another doesn't require a dramatic rebrand or an audience-losing silence. The smartest career moves I've seen happen through 'bridge projects' — work that honors where you came from while pointing hard at where you're going.

The Working Creative's Playbook: 7 Habits That Keep the Machine Running
Creative Career

The Working Creative's Playbook: 7 Habits That Keep the Machine Running

Talent is common; consistency is rare. These seven studio habits — borrowed from working creatives who ship week after week — are the difference between a craft that pays rent and a hobby that keeps getting rescheduled.

Show Less, Charge More: The Portfolio Strategy Nobody Wants to Admit Works
Opinion

Show Less, Charge More: The Portfolio Strategy Nobody Wants to Admit Works

The internet convinced us that visibility equals value, so we dump everything we've ever made online and call it a portfolio. Here's the uncomfortable truth: the creators getting paid the most are usually the ones showing the least.

The Ghost in the Machine: Why Your Best Work Might Carry Someone Else's Name
Creative Career

The Ghost in the Machine: Why Your Best Work Might Carry Someone Else's Name

What if the work that defines your creative peak never has your name on it? Anonymous contributions, ghostwriting gigs, and pseudonymous projects aren't a step backward — they might be the secret lab where your best instincts finally get room to breathe.

The Burnout Budget: Counting the Real Cost of Creating Through a Dead Zone
Opinion

The Burnout Budget: Counting the Real Cost of Creating Through a Dead Zone

Most creators track their income during slow periods. Almost none of them track what the slow period is actually costing them. The math on grinding through a creative dry spell is a lot uglier than it looks on the surface — here's how to actually run the numbers.

The Piece You Almost Deleted Is Probably Your Most Important Work
Opinion

The Piece You Almost Deleted Is Probably Your Most Important Work

Your analytics are telling you a story — but it might be the wrong one. The work that racks up the most likes and shares is rarely the work that actually changes someone's life, and mistaking virality for impact is one of the quietest ways a creative career loses its direction.

Zero Is Actually a Head Start: The Surprising Edge of Building an Audience From Nothing
Creative Career

Zero Is Actually a Head Start: The Surprising Edge of Building an Audience From Nothing

Inheriting a platform sounds like a dream — until you realize someone else's audience might be the heaviest thing you ever carry. Starting from scratch isn't a punishment. For a lot of creators, it turns out to be the whole point.

Stop Trying to Please Everyone: The Case for Going Dangerously Niche
Creative Career

Stop Trying to Please Everyone: The Case for Going Dangerously Niche

The instinct to cast a wide net makes sense on the surface — more people, more opportunities, right? But creators who go narrow, weird, and obsessively specific are quietly building the most loyal audiences in the game. Here's why depth beats reach, and how to find the niche that actually fits.

Notes From the Peanut Gallery: Learning to Hear Feedback Without Losing Your Mind (or Your Vision)
Creative Career

Notes From the Peanut Gallery: Learning to Hear Feedback Without Losing Your Mind (or Your Vision)

Getting feedback is supposed to make your work better — so why does it so often make you feel like starting over from scratch? There's a real art to processing notes without letting them hollow out everything that made your project yours in the first place. Here's a practical framework for sorting the signal from the noise.

Forgotten Is a Feature, Not a Bug: How Your Irrelevance Era Might Be the Best Thing That Ever Happened to You
Creative Career

Forgotten Is a Feature, Not a Bug: How Your Irrelevance Era Might Be the Best Thing That Ever Happened to You

Being written off feels like a career death sentence — but for a surprising number of creators, that quiet stretch of irrelevance turned out to be exactly the reset they needed. Here's why being forgotten might actually be the most powerful position you can launch from.

Your Magnum Opus Is Rotting in a Folder Somewhere — Here's Why
Creative Career

Your Magnum Opus Is Rotting in a Folder Somewhere — Here's Why

Every creative has at least one — that sprawling, ambitious project they swore would change everything, now buried under newer files and fresh excuses. The graveyard of almost-finished work is real, and it's crowded. Here's an honest look at why your best ideas never make it out alive, and what to actually do about it.

Crash, Burn, Then Build Something Better: The Weird Truth About Public Failure and Creative Breakthroughs
Creative Career

Crash, Burn, Then Build Something Better: The Weird Truth About Public Failure and Creative Breakthroughs

Some of the most successful creative pivots in history came right after the most embarrassing, public stumbles. It turns out that failing loudly — where everyone can see it — might actually be the setup you didn't know you needed. Here's why the visibility of your worst moment could end up being your biggest asset.

Done Is a Skill: Why Finishing Work Is Harder Than Starting It (And How to Actually Get There)
Creative Career

Done Is a Skill: Why Finishing Work Is Harder Than Starting It (And How to Actually Get There)

Every creator knows how to start something. The real flex — the one nobody talks about — is knowing how to finish. Here's why so many talented people are sitting on graveyards of half-done projects, and what to do about it.

You Built an Audience. Just Not the One You Wanted.
Creative Career

You Built an Audience. Just Not the One You Wanted.

Growing a following feels like winning — until you look around and realize the room is full of people who don't actually get what you're doing. Here's how to stop accidentally building an audience that pulls you away from your real vision.

Why Your Shiniest Work Is Probably Costing You the Job
Creative Career

Why Your Shiniest Work Is Probably Costing You the Job

You spent months on that award-winning piece, and it's front and center in your portfolio — so why aren't the right people calling? Turns out, decision-makers aren't always looking for your most polished moment. Here's what they're actually scanning for, and how to rearrange your work so it starts opening doors instead of just turning heads.

Ghost Mode to Go Mode: The Real Playbook for Restarting Your Creative Career After a Long Silence
Creative Career

Ghost Mode to Go Mode: The Real Playbook for Restarting Your Creative Career After a Long Silence

Taking time away from your creative work is more common than anyone admits — but coming back after months or years of silence feels like showing up late to a party where everyone forgot you were invited. Here's how to stop dreading the return and start using your absence as the most compelling story you've told yet.

The Quiet Ones in Your Audience Are Worth More Than You Think
Creative Career

The Quiet Ones in Your Audience Are Worth More Than You Think

While most creators chase viral moments and follower counts, there's a group of people in your audience doing something far more powerful — talking about your work behind closed doors. These low-profile advocates might be the most valuable asset you're completely overlooking.

Fewer Contacts, Bigger Career: The Case for Burning Your Rolodex
Creative Career

Fewer Contacts, Bigger Career: The Case for Burning Your Rolodex

Every creator has been told to grow their network — attend the events, send the cold DMs, collect the LinkedIn connections. But what if that obsession with volume is the exact thing keeping you stuck? The creators quietly winning aren't the ones with the biggest lists.

The Silent Fans Running Your Career From the Shadows
Creative Career

The Silent Fans Running Your Career From the Shadows

You're probably measuring your audience all wrong. The people who never comment, never like, and never share your work might actually be your most valuable supporters — and most creators have no idea how to reach them. Here's why your lurkers deserve way more of your attention.

Stop Watching Their Scoreboard: How Creator Comparison Is Quietly Wrecking Your Work
Creative Career

Stop Watching Their Scoreboard: How Creator Comparison Is Quietly Wrecking Your Work

Scrolling through another creator's wins while your own project sits half-finished isn't motivation — it's sabotage. Here's a real look at why comparison warps your creative compass and what to do instead.